This privacy policy describes how your personal information is collected, used, and shared when you visit the site www.belleetrebelle.ca (the "Site") or that you make a purchase there.

1. Personal information collected

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. When you browse the Site, we also collect information about the web pages or products you view, the sites or search terms that led you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

• "Cookies" or "cookie files" are data files placed on your device or computer that often contain a unique anonymous identifier.

• "Log files" track activity on the Site and collect data such as your IP address, browser type, internet service provider, referral/exit pages, and timestamps.

• "Invisible pixels," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain personal information about you, including your name, billing address, shipping address, payment information (including credit card numbers or other accepted payment methods), email address, and phone number. This data is referred to as "Order Information."

When we use the term "Personal Information" in this policy, we refer to both Device Information and Order Information.

2. Use of your personal information

We use Order Information we collect to process any orders placed through the Site (including processing your payments, arranging shipment, and sending invoices and/or order confirmations).
We also use this information to:

• communicate with you;

• assess fraud or potential risks;

• provide you, in accordance with the preferences you have expressed, with marketing information or offers regarding our products or services.

We use Device Information (especially your IP address) to assess fraud or potential risks and, more generally, to improve and optimize our Site (for example, by generating analytics on our customers' browsing and interaction with the Site, and to evaluate the performance of our advertising and marketing campaigns).

3. Advertising, cookies, and tracking technologies

We use cookies and other tracking technologies to:

• ensure the secure operation of the Site and your account;

• analyze the audience and performance of the Site;

• customize content and offers;

• serve targeted ads on third-party platforms (including Meta/Facebook, Instagram, and Google) based on your browsing on our Site.

You can manage your cookie preferences through your browser settings. You can also opt out of certain targeted ads by visiting:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://about.ads.microsoft.com/fr-fr/ressources/politiques/annonces-personnalisees

• Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/?c=3&lang=fr

Please note that disabling targeted advertising does not mean you will no longer see ads, but that the ads will simply no longer be personalized based on your interests.

4. Sharing Your Personal Information

We share your Personal Information with third parties who help us use it for the purposes described above:

• We use Shopify to host our online store. To learn more about Shopify's use of your Personal Information, please visit: https://www.shopify.fr/legal/confidentialite

• We use analytics tools (for example Google Analytics) to better understand how our customers use the Site. For more information on how Google uses your data: https://www.google.com/intl/fr/policies/privacy/ and to disable Google Analytics: https://tools.google.com/dlpage/gaoptout

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or any other legal request, or to protect our rights.

5. Behavioral Marketing and Advertising

As stated, we use your Personal Information to offer you advertisements or marketing communications that may interest you.
To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can unsubscribe from our marketing email communications at any time by clicking the unsubscribe link in our messages or by contacting us directly.

6. Do Not Track

Please note that we do not change data collection on our Site or our usage practices when we detect a "Do Not Track" signal in your browser.

7. Data Retention

When you place an order through the Site, we keep the Information about your order for our records as long as necessary for the purposes for which it was collected, unless you ask us to delete it or the law requires a different retention period.

8. Minors

The Site is not intended for persons under 18 years of age. By using this Site, you declare that you are at least the age of majority in your province or territory of residence and, if applicable, have given your consent to allow any minor under your care to use this Site.

9. Security

We take reasonable precautions and follow industry best practices to protect your Personal Information so that it is not lost, misused, accessed, disclosed, altered, or destroyed inappropriately.
If you provide us with your credit card information, it is encrypted in accordance with the PCI-DSS standard and stored on secure servers. Although no method of transmission over the Internet or electronic storage is 100% secure, we apply all the requirements of the PCI-DSS standard and other industry-recognized standards.

10. Services provided by third parties

Generally, the third-party providers we use only collect, use, and disclose your information to the extent necessary to perform the services they provide to us (payment, hosting, logistics, marketing, etc.).
Some providers may be located in other jurisdictions. If you choose to proceed with a transaction involving a third-party provider, your information may then be subject to the laws of the jurisdiction where that provider or its facilities are located.

Once you leave the Site or are redirected to a third-party site or application, you are no longer governed by this privacy policy nor by the Terms and Conditions of Sale and Use of our Site.

11. Links to other sites

Some links on our Site may direct you to third-party sites. We are not responsible for the privacy practices of these other sites and recommend that you carefully read their privacy policies.

12. Changes to this policy

We reserve the right to modify this privacy policy at any time. Changes will take effect upon their publication on the Site.
If we make significant changes, we will indicate it on this page so that you know what information we collect, how we use it, and under what circumstances we disclose it, if applicable.

By continuing to use the Site after the publication of changes, you accept the updated version of the privacy policy.

13. Your rights and contact

You have the right to access the Personal Information we hold about you, to correct it, update it, or request its deletion, subject to our legal retention obligations.
To exercise these rights, ask a question, or file a complaint, you can contact our data protection officer:

Belle et Rebelle
Attention to
Anne Lespérance
6583A Saint-Hubert Street
Montreal, QC, H2S 2M5, Canada
Email: alesperance.belleetrebelle@gmail.com

You can also write to us for any questions regarding this policy at the address: commande@belleetrebelle.ca.