It's already February… The cold and snow are still here, the days are getting longer to our great delight, and like every year, the Christmas garlands have given way to roses and hearts.

Here we are, Valentine's Day is almost here!

Although this holiday is dear to many, it is still far from being unanimously accepted. Some are enthusiastic about this beautiful day celebrating the couple, others are indifferent, convinced that it is a commercial holiday full of sexist clichés (hello beauty standards, household appliance gifts).

Whether you're for or against it, one thing is certain: it's not a joyous and happy occasion for everyone. Single people, widows, those separated from their loved ones, victims of violence… can feel isolated during this celebration of love. Sometimes It's the people around them who put on the pressure: "So when are you going to introduce us to someone?", "What are you doing for Valentine's Day?" or even "Are you just going to buy her that diamond ring?".

So at Belle et Rebelle, we've chosen to prioritize self-care this year. We've decided to add a celebration of self-love to Valentine's Day! Let's take this opportunity to celebrate the love we have for who we are, the love of our beautiful growth, and the love for all the battles won and goals achieved.

Whether alone, in the arms of your lover, or with your friend... Whether you're on all fours, hiking, in the bath, or sprawled on the sofa, at a restaurant or enjoying a homemade meal... We want to invite you Take this day to do what you love, surrounded by people you cherish. And above all, don't forget, you are a wonderful person!

P.S.: For Valentine's Day, we're giving you the chance to win a Selv immersive kit and a Blush set of your choice! To enter, head over to our Instagram page by clicking here: CONTEST ❤️

Belle et rebelle is a women's fashion boutique where you'll discover clothing by Quebec designers , locally made jewelry , and unique accessories . It's the perfect place if you're looking for an independent boutique in Montreal that focuses on local fashion , slow fashion, and female entrepreneurship . Whether you're looking for comfortable and stylish clothing, original gift ideas, or ethical and sustainable pieces, our boutique on Saint-Hubert Street is a must-visit in Montreal.